Co-founder Elliot Brook is dedicated to building a culture that nurtures talent while balancing entrepreneurial drive with a deep responsibility to the planet. He acts as the guardian of the Deadgood brand, ensuring its strength, integrity, and values lead the way in shaping a more sustainable and inclusive future for the British design scene.

Deadgood is a British design brand creating furniture, lighting and rugs with bold personality and enduring purpose. Established in 2004, by university friends Dan Ziglam and Elliot Brook, the company has built a reputation for thoughtful, expressive design that challenges convention while supporting sustainable and local manufacturing. From workplace staples to statement pieces, every Deadgood product reflects a commitment to quality, creativity and circular thinking. Supplying to leading commercial clients and design-led interiors around the world, Deadgood’s collections are defined by their playful character, robust functionality and responsible material choices. With studios in

Newcastle, Bristol and London, and a diverse network of collaborators including some of the UK’s most celebrated young designers, Deadgood continues to shape the future of

British design, distinctively, and on its own terms. Deadgood by name. Deadgood by nature.