Executive Creative Director, The SUPERULTRARARE®

Ex-chef turned design alchemist, James has shaped work from the Coca-Cola bottle and the world’s first passportless airport experience to British Airways First Class suites and immersive Mercedes-Benz interiors. With 14+ years at the sharp end of design, chances are you’ve sat in, sipped from, or travelled through something he’s helped create. He fuses irreverence with originality - whether sparking AI debates at the London Science Museum or reimagining wellbeing through future microdosing platforms - while chasing a more equitable, joyful, and responsible future