LAUNCH NIGHT GUEST SPEAKER - BRIAN MINARDS

Brian_Minards_WilsonsRepublic

Designer, Educator, Teaboy.

Brian's design career has seen him working using a wide vocabulary, from letterpress to digital technologies. His experience has been with small and large companies, from the world's largest marketing communications group WPP, to individual consultancy. 

Currently a plate-spinner, Brian operates his own creative and strategic consultancy; is a director of an expanding brand company; and is a professor at the largest private arts university in the US.


WR: WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER BEEN GIVEN AS A DESIGNER?
Brian: It was Tibor Kalman's advice to graphic design students: read, read, read.

WR: WHAT DOES THE NEXT 10 YEARS HOLD FOR THE ROLE OF A DESIGNER?
Brian: My main problem is keeping up with the changing nomenclature of the last 10 years and the fragmentation of the design discipline which seems to have separated design and the technology that contributes to the manifestation of ideas. I see the next 10 years will see designers claim back the activity description from all the front-end, PHP, UX, etc. It may seem incredibly Luddite, but the currency of ideas will begin to climb back when the ruling geek roles become part of the vocabulary of realising creative solutions. (With apologies to geeks).

Brian speaks at our launch event on Thursday 18th June.